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If you’ve been using Pinterest casually—or just pinning pretty things—you’re missing out on one of the most powerful traffic tools for affiliate marketers and online creators. Pinterest isn’t a social media platform; it’s a visual search engine, and when used strategically, it can bring evergreen traffic to your blog posts, lead magnets, email lists, and affiliate offers.

This post breaks down 20 Pinterest marketing tips along with suggested podcast episodes to help you grow your audience, boost your visibility, and actually convert those views into income. I’ve also included links to helpful podcast episodes for when you want to take these strategies deeper.

Let’s dive in!

1. Pinterest SEO Tips for Affiliate Marketers

Use keywords in your titles, descriptions, and even your image file names. SEO isn’t just for Google—it’s Pinterest’s love language too. If you haven’t heard of PinClicks, I encourage you to listen to this podcast episode to expand your knowledge and acquire a new tool to use in your online business. 

🎧Creating Content Pinterest Users Love – PinTalks

2. How to Use Pinterest as a Search Engine

Treat it like Google. Answer questions, use searchable phrases, and optimize for long-term discovery. PinClicks does it all. It’s a fabulous tool to use in your digital marketing business. Listen to this podcast episode to learn more. 

🎧A Keywording Tool For Pinterest – PinTalks

3. Daily Pinterest Strategy for Digital Creators

Batch once per week using a scheduler like Tailwind or Pinterest’s native tool. Stay consistent, not chaotic.

4. How to Write Pinterest Pin Descriptions That Rank

Use a simple formula: 5 sentences, 5 keywords, 500 characters. Make it readable and keyword-rich.

5. Pinterest Board Optimization Tips for More Traffic

Your boards are mini search engines. Optimize titles, write clear descriptions, and group similar content. 

🎧Our Wildly Different Pinterest Board Strategies – PinTalks

6. What I Wish I Knew About Pinterest When I Started

Focus on searchability, not virality. Use Pinterest Trends. Create niche-specific boards early.

7. The Best Pin Formats for Driving Affiliate Sales

Try blog promo pins, product mockups, and how-to visuals. Include soft CTAs and strong headlines. Listen to this podcast to gain more insight.

🎧How We Make Money From Pinterest – PinTalks

8. How to Use PinClicks for Better Pinterest Results

Use it to identify high-ranking keywords and reverse-engineer what’s working for others in your niche. Use PinClicks’ Account Explorer tool to see what other high ranking Pinterest users are doing. Want to see how this all connects? I’ve got another post that shows you how to use PinClicks—check it out here!

9. Pinterest Metrics That Actually Matter

Track saves, outbound clicks, and top-performing pins—not just impressions. Let Tony and Carly of PinTalks, tell you more in this podcast episode:

🎧Does Pinterest Search Volume Matter – PinTalks

10. Keyword Clusters: The Secret to Pinterest SEO

Use 3–5 related keywords in every pin to improve relevance and visibility.

11. 5 Pinterest Mistakes You Might Be Making

Are you pinning too often? Not optimizing descriptions? Ignoring boards? This podcast episode explains it all. 

🎧11 Lessons From 11 Years of Pinterest Marketing – Simple Pin Podcast

12. Pinterest Scheduling Workflow for Busy Entrepreneurs

Set aside 1–2 hours per week. Batch design, write descriptions, and schedule out at least 10 pins.

13. How to Batch Pinterest Content Like a Pro

Use ChatGPT, Canva templates, and description formulas to save time while staying on-brand. This is podcast episode is a wonderful listen on using AI strategically in your business:

🎧Authentic Blogging in the AI Era – Ultimate Blog Podcast

14. How to Create Click-Worthy Pinterest Titles

Use numbers, questions, and action phrases. Test your titles in Pinterest search bar before posting.

15. Pinterest Trends: What’s Hot This Season?

Visit trends.pinterest.com and create content around what’s currently gaining traction in your niche. Check out this podcast episode:

🎧Pinterest Predictions 2025 – Simple Pin Podcast

16. Should You Still Use Tailwind in 2025?

Tailwind is still helpful—but only if you batch pins or run SmartLoops. This podcast episode is a great deep dive into Tailwind. 

🎧Analyzing 1Million Pins – Simple Pin Podcast

17. How I Recovered from a Pinterest Traffic Drop

A traffic drop isn’t the end—it’s a pivot point. Here’s how I audited my boards, updated my strategy, and rebuilt traction. I stopped using Tailwind’s SmartLoop tool and only posted one new pin to one board. It’s slower and more time consuming, but I’m seeing my traffic pick back up. Just keep testing, one thing at a time. Don’t give up, stay consistent!

18. Pinterest for Email List Growth

Promote lead magnets in your pin funnels. Use clean opt-in pages with direct benefit headlines. Try using Kit or Systeme.io, to create your opt-in pages.  This podcast episode sheds more light on the topic.

🎧Strategies For Converting Pinterest Users In Your Email-Simple Pin Podcast

19. Best Pinterest Boards to Create for Affiliate Marketing

Start with 5 boards focused on content pillars + 3 product-specific boards.

20. How Many Pins Should You Post Per Day?

There’s no magic number, but consistency wins. I post 15 – 20  fresh pins per day, batch-created once a week.

Final Thoughts: Pinterest isn’t just for recipes or DIY—it’s one of the best-kept secrets in digital and affiliate marketing. When you apply these tips consistently, you build a traffic engine that works for you long after you hit “publish.”

Start with 2–3 changes, test what works for your audience, and keep tweaking. And if you want ongoing support with Pinterest, subscribe to the podcast or grab my digital marketing planner to streamline your weekly pinning routine.